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Meet Our Founder: Troy Meadowsws
Troy Meadows is the founder of LuminEssence Strategies and an accomplished ultramarathon runner. He brings the same endurance, clarity, and grit needed to run 100 miles into his work with founders—helping them uncover their “WHY,” define their values, and scale their businesses with purpose. Through his signature “100-Mile Mindset” approach, Troy empowers leaders to think long-term, stay aligned, and build organizations that can go the distance.
THE 100-Mile Mindset:
Empowering Founders to Lead for the Long Haul
Troy Meadows is the founder and principal strategist at LuminEssence Strategies, a marketing consultancy dedicated to helping small businesses and founders scale with purpose. A seasoned brand strategist and endurance athlete, Troy brings a unique fusion of strategic clarity and mental resilience to every engagement—qualities honed not only through years of professional experience, but also through his passion for ultramarathon running.
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As an athlete who has pushed his limits across grueling 100-mile trail races, Troy understands what it means to stay focused, grounded, and mission-driven over the long haul. He brings this same mindset to the business world through what he calls the "100-Mile Mindset," a framework that helps founders lead with endurance, vision, and values at the core. His approach engages organizations to unlock clarity, rally their teams, and make sustainable progress without burning out or losing their way.
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Troy's work centers around guiding clients through transformative Mission, Vision, and Values (MVV) workshops, rooted in the EOS and Golden Circle frameworks. These sessions help leaders reconnect with their purpose, align their internal culture, and communicate their brand with authenticity and impact. Whether you're just starting up or seeking to realign a growing company, Troy helps you define your north star—and build the operational strategies to follow it.
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Over the years, Troy has worked with founders, creatives, and mission-driven businesses across various industries, providing strategic guidance that cuts through noise and builds with intention. His belief is simple: the most powerful brands are the ones that know who they are and stay the course, even when the terrain gets tough.
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When he's not helping companies find their "WHY," you'll likely find him on a remote trail—testing limits, finding peace in motion, and reminding himself what it truly means to go the distance.